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Ikea Space 10




What if a coffee bar could double up as your cab ride to your next meeting? Could a doctor’s appointment take place on the way to work? Imagine buying gifts en route to a party, or having fresh produce delivered to your door straight from the fields, or even explore virtual worlds on your way home.


Ikea’s futures lab, Space 10 has been tasked with looking at these future scenarios of driverless vehicles in the mid-future.


Spaces on Wheels looks at a very important future issue: urban transport. More specifically, how self-driving cars might change our surroundings. Starting with the very reasonable premise that ‘the day fully autonomous vehicles hit our streets is the day cars are not cars anymore,’ Space10 and f°am Studio have created seven different rolling frameworks to represent the wealth of options promised by this new technology. These consist of Flexible Workspace (a roaming shared space that is effectively an office on wheels); Coffee on the Go (a boutique rolling roastery); Healthcare (drug dispensary); Farm (a mobile farmers’ market); Play (a pod for augmented reality experiences); Hotel (a sleep station) and a shop.

Transport will be radically changed by autonomous technology and there a huge opportunities for progressive thinking companies and brands.

Healthcare trends


In our recent Healthcare report we noticed a few examples of brands offering more exotic sensory experiences. One brand that has been successful with this strategy is Nuun vitamins, which comes in effervescent tablet format in blueberry, pomegranate, tangerine and lime and ginger and lemonade. 

The brand has employed a clean modern typography to convey it's fresh approach and exotic flavours. 



Sidekicks / Let the Moment Happen

Designer: Mattheo Bandi


SIDEKICKS is a collection of fictional objects that aim to help us reduce the amount of phone usage. The objects are interventions in moments when smartphones are particularly distracting for us: a desk lamp for working, a speaker for leisure time, an alarm clock for the end of the day and a projector for watching a movie with someone. Rather than creating a new device or establishing a new behaviour to keep us away from the phone, the objects were re-designed with a particular feature: none of them has a switch on/off button; instead, they can only function whenever we physically leave our phones to them. 

More and more people everyday are willing to reduce the impact phones have on them, but it often turns out to be harder than expected. In this scenario, my goal is to reflect on the role interactive objects can play for and with us. The devices are, in fact, not only designed as tools to make us more productive or ease a process, but also as friendly companions to help us let the moment happen.



Designer Abbie: Fawcett 

University :UWE BRISTOL



There is currently a huge problem surrounding the disposal of cooking oils, with a lack of alternatives, many people are disposing of them by pouring them down the drain. This leads to blockages in pipes, homes flooding and the notorious fatbergs that have formed in the sewers of London. The costly measures used to prevent and remedy the damage caused by these blockages are ultimately billed to the householder. 


WOSH is an easy to use soap making machine, with intuitive features and sleek design. Aiming to prevent waste cooking fat, oil and grease from being poured down the drain by presenting the user with an incentive to up-cycle it into a desirable and useful by-product, natural soap.

It’s a quick, safe and fun way of recycling domestic waste. The design is focused on integrating into the user’s routine, the quantities required for one bar of soap can be collected within around 2-3 weeks, the soap can be made in 15 minutes and with a 4 week cure time, this total of 6-7 weeks is roughly how long it will take to use up a bar of soap. 

The waste oils are filtered to remove any food particles and turned into soap using a tailored method of traditional, natural soap making. The recipes include natural additives such as essential oils, seeds and petals, acting as a natural exfoliant and giving the soap a quality scent, lather and texture. Making natural soap whilst reducing waste has never been more simple, collect waste cooking oils, create natural soap with WOSH.


Boundaries of Control

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Chris Pearce

University of Brighton

BA (Hons) 3D Design + Craft

Pearce's project 'Boundaries of Control' uses a simple piece of equipment to hand blow waste plastic, celebrating the untamed and animated properties which we rarely see in everyday mass produced products. From this process, he has created a range of lighting sculptures that encourages to think about our use of plastic and the potential of what we throw away.

Good Morning

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Sisun Lee, a Korean-American entrepreneur has created a potentially huge new product in the drinks sector. The product has already received over $8 million in backing to break the US market.

The magic ingredient is the chemical dihydromyricetin (DHM), which is extracted from the fruit of the “heotgae” or oriental raisin tree.

The reason for hangovers is when the liver struggles to break down acetaldehyde, a substance produced when digesting alcohol. Acetaldehyde amasses when the body can’t keep up with the volume or pace of consumption. A hangover remedy may help break down those acids more quickly, which is what Morning Recovery strives to do.

“We think this is a field that is very misunderstood and very understudied, and we want to close this and help people move from thinking that you just have to drink lots of water.”

Crayola gets playful.


Crayola and Asos have joined forces to collaborate on an inspiring beauty collaboration.

Crayola Beauty has teamed up with Asos to create is a new vegan, a cruelty-free make up line aimed at 20-somethings.

The collection uses Crayolas playful heritage. The majority of the products come in a stick formula similar to brands like Nudestix, Milk Makeup, and Nars, who all stock easy-to-use chubby pencil-inspired cosmetics.

Among the products are:

95 total shades.
24 shades of stick foundation.
five palettes (three eye, one face, and one color changing lipstick).
cheek crayons.
makeup brushes.





Hidden Senses

Sony's latest research project was exhibited at Milan 2018. Sony suggests a move away from our current phone dependency to a more poetic interaction which engage our senses.

Smart sensors gathered information from visitors’ actions to deliver a variety of awe-inspiring surprises. These included a virtual butterfly flying away as a vase was moved across the table, and a wall projection of a flower opening upon a person’s approach. 

Moving lights, changing surfaces, colourful wall projections and haptic feedback provided a glimpse of future interiors in which humans and furniture seamlessly and intuitively interact.

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Material Matters

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Materials are intrinsic to good design. An inspired material choice defines an object. It communicates values, provenance and even an emotion. Materials, and especially plastics have become synonymous with irresponsible design. Blue planet 2 highlighted the problems with ‘one life’, one use plastics which pollute our oceans and threaten marine life.


Materials have become political, with the UK government announcing its 25-year environmental plan. The UK Prime Minister has set out the government’s strategy on plastic with plans to tax single-use plastic packaging and assist supermarkets to create plastic-free aisles.

Ekoplaza in the Netherlands is leading the way in becoming the first plastic free supermarket with one aisle completely plastic free. The company has compostable biomaterials as an alternative to plastic trays and bags.

Brands need to be aware of the changes and adapt in the coming years to offer plastic free alternatives. Brands need to look to reduce what would be considered unnecessary, to deliver the product to the consumer without sacrificing the physical experience and the perception of the brand.


As we assess the environmental impact of mining, shaping and discarding materials, our aesthetic perception of materials is also shifting as we re-think one-life materials, the idea of up-cycling is reaching the mainstream. Adidas has launched Adidas Parley boost made from recycled ocean plastic which has gained critical praise and demonstrated that progressive thinking can be commercially viable with the shoes proving popular with young fashionistas.

Future-Filter is the Futures + Design studio. We provide future reports and design for progressive brands. For more information on our futures and creative services contact