Nike Air lab packaging

Nike Air max shoe packaging.

It is always interesting to see how designers and engineers approach the problem of sustainable packaging for shoes. Nike has partnered with Taiwanese architect and engineer Arthur Huang to consider the problem. 

It looks like Nike have clearly missed the mark here by using recycled plastic for a pair of shoes when a card box sometimes would surfice.

Yves Behar came close to the mark with the ‘Clever little bag’ concept for Puma. The problem being that the internal exoskeleton card structure collapses when stacked, damaging the shoes inside, which is the function of packaging.

 

Can Adidas do any better?