Sisun Lee, a Korean-American entrepreneur has created a potentially huge new product in the drinks sector. The product has already received over $8 million in backing to break the US market.
The magic ingredient is the chemical dihydromyricetin (DHM), which is extracted from the fruit of the “heotgae” or oriental raisin tree.
The reason for hangovers is when the liver struggles to break down acetaldehyde, a substance produced when digesting alcohol. Acetaldehyde amasses when the body can’t keep up with the volume or pace of consumption. A hangover remedy may help break down those acids more quickly, which is what Morning Recovery strives to do.
“We think this is a field that is very misunderstood and very understudied, and we want to close this and help people move from thinking that you just have to drink lots of water.”