The detergent brand Tide has embraced digital technology to offer a personalised cleaning service in your area. Tide is asking consumers and business-owners to request new locations via a microsite. The locations will include drop-box lockers inside high-rise apartment buildings, offices and retail locations such as supermarkets, vans parked on student campuses and 24-hour stand-alone stores. Customers can pre-pay for laundry through an app, drop it off in the lockers and receive a notification when it is ready for pick-up.
As explored in our macrotrend Connected Living, Tide are embracing digital applications, e-commerce and geolocation to offer consumers ultra convenience.