Cartier asked us re-think the codes of luxury materials for the sustainability minded consumer.
Forgotten, waste and overlooked materials were explored and re-imagined as luxury items and luxury packaging for the Cartier brand.
Commissioned by Clinique to create a vision of their iconic skincare brand, we suggested embracing technology to offer diagnostic skincare by analysing the skin and formulating bespoke products from 5 raw ingredient vials.
The front section has a sponge sensor which monitors the condition of the skin such as tone, texture and chemical make up and builds a picture of what formulation would be most beneficial. A number of chambers contain raw ingredients which are collected and mixed based on the recipe specified. The formulation is dispensed onto the sponge and applied.
Seed looks to create a rich brand experience with the product and packaging. The whisky and its packaging is crafted from local ingredients from Yoichi, in Northern Japan.
The whisky uses local ingredients and methods to create a rich peaty flavour that will appeal to Malt drinkers worldwide. The secondary packaging is made from pressed bamboo which can be used as a vase for growing the lemon verbena seeds which hang around the bottle neck in a handmade paper envelope. The seeds are planted in the bamboo vase and when grown into a plant, the leaves can be used to make Green Mizuwari cocktails, giving the consumer a rich experience with the brand.
Green Mizuwari Cocktail-
-2 Verbena leaves
Dettol Smart Clean
The Dettol e-commerce laundry system. We have looked at the near future of laundry care with a refillable dispense system which organises your detergent into colours, whites, delicates and softener.
The user orders online an a free dispenser arrives with 4 cartridges to load into the system.
To use, slide open a dispenser to dose out one wash. The detergent takes the form of concentrated compressed balls with effervesent powder to lift dirt and odour at low temeperatures.
When the unit is getting empty a signal is sent to your Dettol online account to remind the user to re-order.
The packaging fit through standard letter boxes and comes in sturdy, biodegradable card tubes printed with vegetable inks.
Base-Male grooming unit
Future Filter have deconstructed men’s grooming products into their constituent elements, allowing the user total control and personalisation of their grooming experience.
The packaging is machined from a solid piece of Jesmonite, offering an item of lasting quality. A solid, engineered unit that can take pride of place in any modern gentleman’s bathroom, the grooming kit provides the various soaps, oils and mixing dishes needed for a full home grooming experience. It celebrates the act of grooming and takes pleasure in the ritual of taking ones time.
Components -A 10cm cube of organic Soap -Shea Butter -Apricot Kernel oil -Witch Hazel -Organic poppy seeds
What's Unique? The user experience, the packaging material, the idea of deconstructing grooming products into base elements.
Future Filter was commissioned by RB to identify key macro trends which are impacting upon and will shape the Health and Wellbeing market over the next 5-15 years.
Future-Filter identified 4 themes of interest to RB brands. Of these Amplified is the richest theme for the Nurofen brand in terms of insights regarding shifting attitudes and new product ideas.
...As our lives are becoming increasingly more digitized there is a desire for a more sensual interaction with those things that are around us. Technologists are striving to design textural and tactile feedback and scent and colour are becoming increasingly important. Multisensory experiences enrich our lives and bring a sense of wellbeing...
Translating the key ‘insights’ into tangible emotive and sensory triggers we have designed a series of curative, preventative and emotive ideas for the Nurofen brand.
From our category context research we ran alongide our trends reserach we identified a number of insights for the Nurofen brand. The first being that consumers are happy to pay own brand prices for Ibuprofen. Consumers also talked about their concerns with kidney damage caused by ibuprofen pills.
The trend and contextual research filtered our ideas into a a number of concepts exploring a more sensorial experience.
Exploring the desire for a more sensual and emotive connection to our wellbeing as identified by the Amplified theme, the Sense pen applies ibuprofen directly to the pain through a transdermal applicator, leaving a sensory reminder whilst acting to remove the pain. Leaving a small ink patch which fades over a period of time allows the user to be connected to their body whilst relieving the pain.
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Materials are fundamental to good design. They define an object, a texture, a finish, a provenance and an emotion. Materials are evolving. They are no longer about ingredients alone. Materials are intelligent, and unexpected. Our aesthetics of materials are also shifting. A rejection of one-life plastics and the idea of up-cycling is evolving. Adidas has launched trainers made from recycled ocean plastic which has gained critical praise and demonstrated that progressive thinking can be commercially viable with the shoes flying off the shelves. With advances in Biocouture, 3D printing and nanotechnology it is foreseeable that materials will be able to change colour, shape and function in the near future.
The function of the ‘Material Scope’ report is to provide a view on commercially available and progressive materials to give your business an edge over the competition. The report will also function as a material index, highlighting the designer/artist who uses or created it, the supplier (if available) and the potential application within your business.
The AHN or Automated Home Nanny is a connected home cleaner controlled via an app. Sensors within the unit identify mould or bacteria and carry cleaning liquid from the dock to the dirty area and apply liquid and wipe via the sponge on the base of the unit.