Society cleaning products has an interesting

design strategy and a disruptive business model.

 Cleaning products are not usually display worthy in terms of graphic branding. Society is looking to change that with designs inspired by artists like Ellsworth Kelly and Josef Albers.

Society will operate through a membership model: Customers will pay a yearly fee of $99, enabling them to purchase a range of personal care and cleaning products that Society has formulated and designed.

Once you’re a member, you can begin purchasing items in the Society marketplace, which will be sold at cost. Society products will cost about half as much as other green products on the market; the average nontoxic counter spray on the market costs between $6.99 and $8.99; Society’s version will cost $4.99. Like many other marketplaces that have launched in recent years–from Brandless to Grove–Society’s products will only include natural microbes and enzymes, rather than synthetic chemicals.