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Ikea Space 10




What if a coffee bar could double up as your cab ride to your next meeting? Could a doctor’s appointment take place on the way to work? Imagine buying gifts en route to a party, or having fresh produce delivered to your door straight from the fields, or even explore virtual worlds on your way home.


Ikea’s futures lab, Space 10 has been tasked with looking at these future scenarios of driverless vehicles in the mid-future.


Spaces on Wheels looks at a very important future issue: urban transport. More specifically, how self-driving cars might change our surroundings. Starting with the very reasonable premise that ‘the day fully autonomous vehicles hit our streets is the day cars are not cars anymore,’ Space10 and f°am Studio have created seven different rolling frameworks to represent the wealth of options promised by this new technology. These consist of Flexible Workspace (a roaming shared space that is effectively an office on wheels); Coffee on the Go (a boutique rolling roastery); Healthcare (drug dispensary); Farm (a mobile farmers’ market); Play (a pod for augmented reality experiences); Hotel (a sleep station) and a shop.

Transport will be radically changed by autonomous technology and there a huge opportunities for progressive thinking companies and brands.