Beauty Futures

HYPER PERSONALISATION

Enabled by technology, brands are offering tailored and highly personalised product experiences. Specific needs - using data from DNA, ph and environmental factors - are measured and used to optimise formulations.

According to L'Oréal, pH imbalances in the skin can produce inflammatory responses, which may in turn lead to or worsen conditions such as dryness, eczema, and atopic dermatitis. That's where My Skin Track pH comes in.