THINK FUTURE
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Henkel | Future of laundry

The function of the ‘Material Matters’ report is to provide a view on commercially available and progressive materials to give your business an edge over the competition.
The report will also function as a material index, highlighting the designer/artist who uses or created it, the supplier (if available) and the potential application within your business.

Henkel asked us to look at future trends in the laundry care market, and then filter the insights into opportunities for the Henkel laundry brand portfolio.

We took a 4 phase process to deliver tangible concepts for the Henkel brand.